Key Visuals
As a Senior Art Director, I excel in creating key visuals that align with brand needs and objectives. By deeply understanding each brand's identity, I craft visuals that engage target audiences and enhance brand recognition. My strategic and creative approach ensures that every design boosts market presence and drives consumer interaction.
Shinnıng 5-ın-one
This dynamic key visual for a 5-in-1 detergent leverages the power of red and yellow to capture the product's essence. Red, symbolizing action, represents the detergent's powerful cleaning agents. In contrast, yellow embodies the gentle care it provides, evoking the brightness of clean laundry. The interplay of these colors, along with bold typography and a dynamic composition, creates a visually striking image that effectively communicates the detergent's 5-in-1 benefits while showcasing my design capabilities.
UNFORBIDDEN FESTIVAL
In this visionary project, I spearheaded the overall art direction while orchestrating all digital media, including immersive social media campaigns, to bring to life the enchanting world of a mystic forest festival. Each aspect of the event was intricately crafted using AI-generated designs, ensuring a seamless blend of innovation and mystery. The challenge was to maintain an air of secrecy around the festival's unfolding surprises, enhancing the allure and anticipation for attendees.
The festival itself was a vibrant tapestry of visual art, mesmerizing DJ performances, and interactive attractions, all designed to captivate the senses and transport over 30,000 attendees into a realm of wonder. My role involved weaving together these diverse elements into a cohesive narrative that not only engaged but also delighted the audience at every turn.
​
Through strategic storytelling and creative digital engagement, we transformed the festival into an unforgettable experience, sparking curiosity and excitement long before the event began. This approach not only elevated brand presence but also fostered a deep connection with the audience, making the mystic forest festival a remarkable success
Tema World: Minimalist Branding for a Tranquil Escape
This minimalist visual identity for "Tema World," a multifaceted entertainment complex, utilizes a calming pastel color palette to create a sense of tranquility. These soft hues, combined with minimalist details, evoke a welcoming atmosphere that reflects the diverse yet harmonious experiences offered within. This design effectively balances sophistication with approachability, visually communicating "Tema World's" identity as a destination for both relaxation and enjoyment.
Harmonious Innovation: LG & Persil Branding
This project involved designing a minimalist visual identity for a collaborative campaign between LG and Persil. The design showcases a striking yet balanced fusion of LG's signature gray with Persil's vibrant green, white, pink, and red hues. This harmonious blend symbolizes the seamless integration of LG's cutting-edge washing machines and Persil's powerful detergent technology. The imagery avoids extraneous details, focusing primarily on the products themselves to emphasize their joint commitment to delivering exceptional laundry care. This minimalist approach results in a visually impactful and modern aesthetic that effectively communicates a message of innovation and efficacy in the realm of laundry.
Beyond Human Design: An AI Fashion Odyssey
This project explores the exciting intersection of fashion and artificial intelligence, resulting in a captivating visual experience centered around an AI-generated fashion show. The designs leverage the power of AI to create stunning and avant-garde garments, pushing the boundaries of traditional fashion design. The visuals seamlessly blend these AI-generated images with sleek and futuristic branding elements, reflecting the innovative spirit of the project. This harmonious fusion creates a captivating narrative that speaks to the future of fashion, where technology and creativity combine to produce truly unique and awe-inspiring results.
The City and Its Muses:
A New Perspective on Istanbul
This project takes a bold and imaginative approach to showcasing Istanbul, flipping the script on its iconic skyline. Instead of the typical postcard view, we're presented with a captivating visual metaphor: towering figures that dwarf even the most recognizable landmarks. Imagine models gracefully posed against the sprawling backdrop of the city, their silhouettes eclipsing the Yerebatan Cistern's subterranean grandeur, reaching heights that rival the majestic Galata Tower, even casting shadows upon the Maiden's Tower's solitary elegance and the opulent façade of Dolmabahçe Palace.
​​
​
​
By subverting the expected scale – where architecture usually dominates the human form – the imagery subtly hints at a deeper narrative. It suggests that the true essence of Istanbul isn’t just found in its breathtaking landmarks, but in the spirit and dreams of the people who call it home. These larger-than-life figures, with their commanding presence, become symbolic representations of the hopes, aspirations, and stories woven into the very fabric of Istanbul. They embody the city's vibrant energy, its resilience, and the boundless potential that resides within its people, reminding us that the heart of Istanbul beats strongest in its humanity.
​
SAFE RIDE
This visual project delivers a chilling message about seatbelt safety through a poignant juxtaposition of life's fragility and the stark reality of preventable loss. In one image, a family shares a joyful moment in their car, but the vehicle's display reveals a flatlining heartbeat, reminding us of life's precarious nature. The unbuckled seatbelt becomes an ominous detail, symbolizing a choice with irreversible consequences.
​
The second image focuses on a desolate road after an accident, the only visible element a broken lollipop amidst the debris. This poignant symbol of lost innocence amplifies the project's message, highlighting the devastating impact of neglecting seatbelt safety. These haunting visuals, devoid of graphic content, resonate deeply, urging viewers to prioritize safety and ensure every journey leads home.
Greening the Future:
A Visual Journey to Sustainability
Our Sustainable Path is a project that promotes sustainability through unique logotypes and objects conveying messages about reducing our carbon footprint and conserving natural resources. Key visuals include a green earth with a bright sun, a recycling symbol, energy-efficient light bulbs, and water droplets with green leaves. The project highlights the importance of reducing consumption, conserving energy, and protecting the environment, contrasting sustainable and unsustainable options, and short-term gains with long-term losses. By using these visuals and messages, Our Sustainable Path aims to inspire individuals to make conscious choices that promote sustainability and contribute to a better future for our planet.
Atatürk's Guidance: Illuminating Our Path
"This design project that pays tribute to the legacy of Mustafa Kemal Atatürk, the founder of modern Turkey. The project features a stylized silhouette of Atatürk surrounded by a radiant light that represents the guidance and inspiration he provided to the nation, symbolized by a Turkish crescent moon. The design serves as a reminder of the importance of leadership, vision, and guidance, inspiring future generations to follow in his footsteps and strive for a brighter future. The project will be showcased through print materials, digital media, and public installations, aiming to resonate with the Turkish people and international audiences alike, highlighting the significance of Atatürk's legacy and the importance of leadership in shaping the course of history.
Swissotel: The Ultimate Family Destination for a Memorable Getaway
Swissotel's "A Haven for Families" project showcases the brand's unique features that make it an ideal destination for families, including its luxurious spa, pool, and amenities that cater to the needs of families. The project highlights the hotel's family-friendly amenities, such as the pool and spa, luxurious rooms and suites, gourmet dining options, and kids' club, which provides a fun and engaging experience for children. With its luxurious amenities, family-friendly activities, and gourmet dining options, Swissotel is the perfect destination for families to create unforgettable memories. The project will be showcased through print materials, digital media, and video, appealing to families with children, couples, and solo travelers seeking a luxurious and relaxing getaway.
